NOW Fresh dog food (NOW Natural holistic)

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Feed price

Completeness of the composition

How much does the dog like it?

5 reviews and comments

Choosing dog food is a very responsible step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.

Manufacturer information

This type of feed is produced in Canada. Exported to Russia by the official distributor in the North-West, LLC In-Retail . NOW FRESH is a formula for dogs of completely different breeds and ages.

All foods are distinguished by the fact that they are absolutely hypoallergenic and also do not contain chicken or gluten. For the most demanding owners, a formula has been developed that contains salmon, venison and even duck.

This recipe was developed by the Canadian company Petcurean, which began producing this line of products in 1999. Manufacturers compare each pellet of food to freshly prepared human food. This is a very high quality indicator.

The entire NOW FRESH line is grain-free food. Those who like to eat grains will like another type of food from this brand – GO!

conclusions

NOW food is an excellent alternative to expensive imported holistic products (Origen, Akana). It is produced only in our own production facility in Canada, which allows us to monitor the entire production process and control the quality of the product.

Natural composition, high-quality ingredients and a balanced formula - all this suggests that you can safely buy food for your pets. The main thing is to choose the right diet and be constantly monitored by veterinarians.

We recommend the food for purchase.

Feed range

Nau is the ideal diet for your four-legged friend. In addition, it is possible to choose a truly suitable food for each dog. For this reason, choosing the best option for the physical characteristics of your pet is not difficult. It is allowed for puppies, nursing females, and old dogs.

There are two types of food - dry and wet. Both of them provide the pet with the necessary microelements and minerals as efficiently as possible.

The most popular types include:

• Food for puppies (for both small and large breeds of dogs), 5 kg 450 grams – RUB 4,613;
• Food for controlling excess weight of an animal, 5 kg 450 grams – 2,722 rubles;
• For very small canines, 5 kg 450 grams – 2,818 rubles;
• For dogs with a sensitive digestive system – 5 kg 450 grams – 3,200 rubles;

In addition, there is a universal type of food (2 kg 720 grams - 2,061 rubles), which is suitable for absolutely any breed, with any characteristics. Manufacturers advise breeders to buy it.

Product cost

You can now see the current price of food and buy it right here from Yandex Market with fast delivery:

As mentioned above, the only disadvantage of this food is the price. For some it will seem very high, while others, on the contrary, will consider it low for a premium class. Let's try to figure it out.

Nau dry food is available in 4 types of weight packages:

• 230 grams: convenient to take for testing or on the go;
• 2 kg 720 g: packaging is convenient for owners of small breeds, as well as for purchasing on the go;
• 5 kg 450 g: the most common form of release. The packaging is purchased by those who have already tested this food and for whose pets it suits;
• 11 kg 350 g: for owners of large breeds, or for those who are used to purchasing once every 3 months.

The price for the same weight category in different stores differs by 50-100 rubles. And so the packaging, weight:

• 230 grams costs 200-250 rubles;
• 2 kg 720 gr. costs from 1500 to 2500 rubles;
• 5 kg 450 gr. costs from 1800 to 3700 rubles;
• 11 kg 350 gr. costs from 3500 to 5000 rubles.

If you compare the cost of food with other popular brands, the difference will immediately catch your eye. Let's look at the example of large packages (weighing more than 10 kg).

Thus, widely available market foods weighing 13-15 kg (for example, Chappie and Pedigree) cost an average of 1500-2000. The no less popular Royal, weighing 15 kg, costs 3,500 rubles. The difference is obvious. The buyer pays for quality, but food from supermarkets is significantly inferior to the composition of Now.

Feed composition overview

NOW Natural holistic is a completely balanced diet for large breed puppies from 2 to 15 months. It contains no grains, artificial colors, growth hormone, soy or meat flour.

By purchasing this food, the owner can be sure that his pet is receiving high-quality protein from food, which is effectively and quickly absorbed in the dog’s body; balanced ratio of protein and fat; all the necessary prebiotics and probiotics.

It is important that the food contains a component necessary for healthy coat and skin, such as omega-3 and omega-6. It also helps to give elasticity to the internal tissues and muscles of the dog. Your pet will no longer feel deficient in any substance or mineral.

According to laboratory studies, the percentage of protein in the product is 29%, fat – 16%, and fiber – 2.5%. If we take the basic composition of the food “with turkey, duck and vegetables”, then it will be characterized by the presence of:

• turkey meat;
• potato flour;
• peas, along with pea fiber for digestion, apple;
• natural tomatoes and potatoes;
• rapeseed oil, as well as natural flavoring;
• specific coconut oil;
• a variety of fruits, including blackberries, cranberries, and raspberries.

The food from this manufacturer contains 70% meat of any taste, 20% vegetables and fruits and 10% other useful substances.

All technically necessary synthetic additives are added in a minimum ratio and are as close as possible to natural components in their composition.

Something about the little things

To be fair, we will say that this product contains both salmon fillet and duck fillet, but they are at the “far end” of the list - they are more likely to be protein supplements than key sources of protein in the diet. “Carrying them out” into the product name is another marketing ploy.

On the front of the package there is an important indication “0% rendered meats, by-product meals, gluten, wheat, corn or soy.” This is a good indicator - careful analysis of the ingredients in NOW Fresh Grain Free Kitten Recipe confirms this data.

Beyond the top five, such a large number of inaccuracies have been identified in the list of components that it makes no sense to list them all in detail. We will note only the most egregious ones.

Advantages and disadvantages

The food has a number of positive characteristics. The number of negative reviews is noticeably less. And the main reason for this is the perfectly balanced ratio of beneficial microelements inside the feed.

Advantages

This food has many more advantages than disadvantages. More precisely, it has only one minus - its high price. The most famous advantages of this product include the following:

1. High protein content in the feed;
2. There is no grain component in any of the ingredients. Thanks to this feature, the animal does not gain weight, but receives only healthy carbohydrates;
3. The product is enriched with all useful ingredients. It contains a lot of fruits, vegetables, berries and herbs necessary for full growth;
4. There are no artificial substances among the product components. Only natural and only for the joy of owners and their pets;
5. The general availability of food is also a very significant thing.

Flaws

As noted earlier, the only disadvantages include the price component. Dry food of this brand can be found in 4 weight categories:

• 230 grams of product are usually purchased for testing.
• A product weighing 2 kg can be purchased for 1,500 rubles; it is suitable for owners of small breeds of dogs, as well as for those who like to travel.
• Packages weighing 5 kg and above are purchased by those who already like this product.

Pros and cons of Nau dog food

There are not many downsides to this food. To be precise, there is only one minus - the high price. Like any premium natural food, Now is more expensive than others. Although, if you look at the advantages, it will become clear why this is so.

The advantages are:

1. High content of natural animal protein
   , thanks to the use of natural meat and dry eggs in the recipe.
2. The absence of grain mixtures
   , which do not provide any benefit to the animal, but only cause a feeling of fullness.
3. Balanced composition
   and enriched with all necessary substances.
4. Vitamin and mineral complex
   for the full and healthy development of the dog.
5. The naturalness of the ingredients
   is another plus for owners who care about the proper diet of their pet, but due to life circumstances do not have the opportunity to prepare food for their pet on their own.
6. Exceptional quality
   . When purchasing Now dog food, the owner can be sure that all the ingredients are healthy and safe for the dog.
7. Public availability
   , because this food can be bought in almost any pet store or ordered on specialized online platforms.

Reviews from veterinarians and buyers about the food

In order not to make a mistake with their choice, owners often read reviews about the product, here are some of them:

• Dmitry, the happy owner of a Maltose puppy, says:

“I encountered the problem of choosing food even when the puppy was very small. First, I searched for a long time on the Internet for the ideal product and found Now Natural specifically for puppies. I am happy with this food to this day. The dog eats the food with pleasure and looks great.”

• Owner of a five-year-old Toy Terrier dog, Ekaterina:

“I spent six months selecting the right food for my dog. I found the Now brand by accident in a store. My dog’s toilet problems immediately disappeared, his fur took on a healthier appearance, and his pet’s eyes stopped watering.”

• Veterinarian Dmitry 7 years of work experience:

“Animals fed NOW Natural holistic food for a year begin to look and behave differently. Their appearance becomes healthier, the pets' mood noticeably perks up. I would recommend this food as a permanent food.”

As for the forums, there are many good reviews from them. For example, these:

Now Fresh rating

You can find out a description and analysis of each specific Now Fresh food - for dogs or cats - by clicking on the name of the diet in our database. If there is no review of the product of this brand you are interested in yet, you can send us a request - we will try to help you.

If you add up the ratings of the foods we analyzed, the overall rating of Now Fresh is currently slightly above average. You can read about the rules by which feed is evaluated in our “Criteria” section.

We involve veterinarians in writing reviews on food, including the Now Fresh brand; reviews from animal owners are published at the very end of the article - after conclusions about the food and a review of the main components. You can read them by scrolling down the review. Please add your comments - it is important for us to know what you think about this or that product, how your pet reacted.