TV watchers often complain about too many commercial breaks. But even the most stern people break into a smile and freeze when a cute cat's face appears on the screen. How can you remain indifferent while looking at these naive and intelligent eyes? First reaction - I want the same! After this, they find out the breed and look for a pet.
It did not escape the attention of viewers that cats of the same breed are always featured in advertising. It is by the unusual color of the fluffy characters in the video that Whiskas products are recognized.
Cat breed in Whiskas advertising
There will be no delay in the intrigue: short-haired British cats are always involved in the filming. Their color is called silver tabby.
Advertisers relied on recognizable black markings, which can be clearly seen on light fur. People associate this with the color of ordinary yard cats. The color is quite common. This is completely consistent with company policy. The products, by the way, belong to the economy class category.
What is the reason for choosing cats of this particular color? It's simple: the stripes are almost invisible, and the cats always look alike. Or the face. Whoever likes it. Viewers perceive the characters in the video as one and the same cat.
Nutrition
Despite the fact that the commercial was filmed very cutely and beautifully, you should not feed cats this food. Whiskas belongs to economy class feeds, they contain no more than 4 meat content! percent, but there are a lot of flavor enhancers and preservatives. Do not skimp on the health of your pets, because a nutritious diet is a guarantee of animal health. The British are partial to dairy products, sweets and meat. Since they can eat a lot of food, it is necessary to control the diet and amount of food.
Some information about the breed
Cats were also brought in by Roman legionnaires. Only the strong and hardy fluffies endured the difficult transition. After this, the breed was improved until its standards were established in the 19th century. The number of seals decreased during the Second World War, but now the gene pool of British cats has been completely restored.
An adult cat can weigh up to eight kilograms. The plushness is due to the presence of a thick undercoat.
Another feature is aristocratic manners. Any careless movement, and that’s it... The cat was offended.
Care
Particular attention is paid to the coat of British cats, as there is a thick undercoat that needs to be combed three times a week. And during the molting period even more often. If the cat does this on its own, then you need to give it a special paste that dissolves the hairs and removes them naturally, since villi that get into the stomach cause problems in the gastrointestinal tract.
You should also periodically clean your ears. The British do not like water treatments; you can use dry shampoo, which makes it easy to cleanse the coat of dirt.
Features of the color of cats from Whiskas advertising
Why are so many people just obsessed with the tabby color? The answer is very simple: the color of the fur coat looks very attractive, the kitten looks like a toy. Not without psychological techniques. In the advertisement, the kitten is active and healthy. This means the food is really high quality.
After being shown on TV, British shorthairs began to be bought en masse.
Diseases
The main problem of the breed is the presence of blood groups A and B. If the blood groups of the male and female are incompatible, weak kittens are born after mating, since the cat produces antibodies to the other blood group. On the very first day, antibodies are transferred through breast milk and if the kittens have a different blood type, they die within three days. In America, British people are given a DNA test and a couple is matched with the same blood type. Unfortunately, such analysis is not done in our country.
This breed is also characterized by complications in the functioning of the heart; they are often diagnosed with hypertrophic cardiomyopathy. Therefore, to maintain health, it is very important to eat high-quality food, with additives that improve the functioning of the cardiovascular system, and timely visits to the veterinarian.
Cat names from Whiskas advertising
Even the names of specific pets that have become heroes of commercials are of interest. Almost all of them were born in the German nursery “Silver Treasure”.
Simba
In 2003, it was a cat named Simba.
Jessie and Chobi
And these are his sons, Jesse and Chobi.
Shamu
A little kitten is looking for its mother.
Chiaroy, Bailey, Sally and Jamie
The pets showed themselves to be first-class actors and did not cause any problems.
Lots of advertisements with cats. Nothing extra, just cats
Today we celebrate one of the most socially important holidays in the world - World Cat Day. We couldn't ignore this event and collected a lot of different advertisements with cats. Just a lot of different advertisements with cats, and nothing more.
"Cat addiction"
This year's hit is the Whiskas advertisement with Semyon Slepakov. In the video, the phlegmatic Semyon sings about the slavery he fell into when he got a cat, while huge cats walk around him.
I want to immediately take apart the lyrics of the song into quotes: “God loves the cat so much that he even created me”, “Mom, your son is a cat lover”, “There has been a continuous cat on my social networks for a year now, my friends stopped liking a long time ago and are waiting for him to die "
The result is almost 12 million views on YouTube.
“Don’t leave the room, don’t covet the apartment”
Existential remix of Brodsky’s poem “Don’t leave the room” from CIAN. In the video, the cat reads a gloomy rap about how there is no need to move, “happiness is not in the two-room apartment” and “it’s still the same thing under the windows.”
The degree of despair increases with each line, in the end the cat recommends living with his parents in a one-room apartment until old age, but then the inscription appears: “Don’t listen to the cat. Find yourself a normal place to live.”
Happy end.
Sberbank cats
An unusual project both for Sberbank itself and for the entire financial services market is a service for delivering cats for housewarming parties. In 2014, the bank offered its clients an original service - to choose and order a cat who would be the first to enter a new apartment.
You will be surprised, but quite a lot of people ordered cats. (The red cat Apricot won in the unofficial competition; he was chosen most often).
Wide range of cats
The owners of a shelter for cats and dogs in Atlanta decided to advertise their own establishment. They filmed a ridiculous TV shopping-style video on a sofa, where the presenter persistently tries to sell cats to viewers.
The main character of the video with idiotic persistence offers a wide range of cats. “Do you want sleepy cats? This is the sleepiest cat you've ever seen. All our cats are self-cleaning.” The shelter has not only cats, but also dogs. “Try this new thing called dogs.” Seriously, they are very cool, try it."
Boris the Cat
The advertising cycle about Boris the cat is familiar to everyone who has or has ever owned a television. In the videos for Kitiket, simple adventures happen with the cat - he catches a bee with his paw, sharpens his claws, runs, but we all know that this is all for a reason, but because of his incredible cheerfulness.
“WHAT IS THE SECRET OF BORIS THE CAT’S VIRGINITY? THIS IS KITEKAT"
Words familiar from childhood.
The cat chooses a car
Hyundai commercial in which a boorish cat helps its owner choose a car. Memorable dialogues, jokes about fish and, as a result, 2.5 million views.
Creative agency for cats
BBDO Beijing has created a cat advertising agency Miao Meow, Mew & Mao to raise funds for charity. The video stars stray cats who become creative directors, account managers and copywriters. Like people, they have briefings and meetings, and they are no strangers to creative pains.
The most memorable commercials
The creators of Whiskas advertising are always at their best, but there are videos that are loved and remembered by many viewers.
Whiskas advertising about a cat and a child
Everyone is melting from such a sweet sight. There is also a slogan on the topic - “Whiskas - for those who are curious by nature”
Such a snowfall
A cat strides importantly through the dazzling white snow. Snowdrifts, icicles, snowflakes. The whole atmosphere is simply imbued with New Year's holidays.
How Whiskas cat food advertising has changed
Get your mimimeters ready. Their values will simply go off scale.
Other cat breeds - stars of the blue screen
The British from the Whiskas food advertisement are not the only representatives of the cat tribe who participated in similar commercials.
Here are the most famous characters from advertising, and not all of them are purebred:
- Persian chinchilla, which advertises Gourmet food.
These cats are distinguished by an upturned nose, expressive blue or emerald eyes, lush snow-white fur with a light silver coating and a very fluffy tail;
- Bengal cat from the video about the “Perfect Fit Active” food.
Representatives of this breed are very flexible. Their body is muscular and elongated. The unusual spotted or marbled pattern on the short, shiny and silky coat gives purrs a great resemblance to leopards;
For this video, a purebred short-haired pet was chosen with one of the most common colors - red with stripes;
- Maine Coon, which represents Purina One food.
It’s hard not to remember cats of this breed. They are distinguished by their very large size (the height at the withers can reach 41 cm, and the length including the tail - 135 cm), lush hair on the neck, tassels on the tips of the ears, a massive chin and a fluffy tail.
At first glance, cats of this breed look very menacing. In fact, they are very sociable, affectionate, playful and patient;
A cat named Boris initially lived in a shelter, but fate brought him together with Yuri Kuklachev. Now Fluffy serves in the Famous Clown's Cat Theater, where he is considered one of the best actors. This animal is very smart, has an excellent memory and is well trained. He even knows how to ride a bike and skateboard;
Representatives of this breed are very graceful and elegant. They are distinguished by velvety fur of a bluish-ash color that slightly lags behind the body, large almond-shaped green eyes and a long, thin tail.
When looking at cats from advertisements for Whiskas and other economy-class foods, one gets the impression that they owe their blooming appearance to the advertised product.
But you shouldn’t fall for such tricks of marketers. Only a careful study of the composition of the food and consultation with a doctor will keep your cat healthy and prolong its life.
Source
How to become the owner of a cat from advertising
There is always a demand for British Shorthair cats. Many people come to breeders and immediately say: “I want the same as in the advertisement.”
The pet does not require complex care and is very affectionate. To get a purebred animal, you will have to go to an official nursery and prepare a fairly large amount. On average, you will have to pay about 20 thousand rubles for a kitten of this color. Breeders always warn that the color will become pronounced only by the age of one year.
