Sheba brand ditched 'mimimi' in Valentine's Day video

May 4, 2018

It's no secret that cats have long taken over the Internet. They attract users with their cute and funny appearance, become the heroes of numerous memes and are simply pleasing to the eye. And it is not surprising that they are the ones who more often than others become the main characters of popular cartoons and even the face, or rather, the face of many famous brands. Sheba cat food was no exception. The manufacturer featured a cute fluffy in his advertisement, who settled in the hearts of millions.

He took over the championship from his former stars: the cat Boris, known from the commercials for Kitiket food, and the cute kitten from the Whiskas commercials. One of the first options that so caught the viewer’s attention was an advertisement featuring Eva Lognoria and that very same breed of cat. Thousands of TV viewers were eager to buy the same “purr” for themselves.

positions itself as a manufacturer of super premium cat food. In addition, the manufacturer produces products and accessories for pets. Mars Inc. founded the brand back in 1985, but it appeared on the shelves of the domestic market much later. However, thanks to well-made advertising, Sheba has already managed to win the love of Russian cat owners.

Cat breed in Whiskas advertising

The cute animal from the Whiskas food advertisement belongs to one of the varieties of the British shorthair breed. Nowadays, it is considered the most popular among the populations of furry beauties. The history of the breed goes back several thousand years, and its current representatives are descendants of cats that were bred in the Roman Empire, from where they were brought to England.

These animals have a spectacular appearance, and can be recognized by the following characteristics:

The fur of these pussies is soft and delicate, and can be of various colors: smoky, blue-gray, tortoiseshell, Siamese, as well as bicolor and tabby. The character of the British beauty is soft and kind, but at the same time she is self-sufficient and independent, she quietly spends time alone and can always find something to do.

On a note. These animals are often attached to their owners, but do not always allow themselves to be picked up and stroked. The animal will not hiss and scratch, but will simply turn around and leave. Therefore, those who see a pussy as a “soft toy” should not get pets of this breed.

Cat breed in advertising for Gourmet Gold food

The luxurious coat of the Persian cat requires daily care.

Gourmet Gold food owes its popularity largely to the pussy of the Persian breed, which was filmed in a commercial. This type of animal was brought to Europe back in the 16th century from Persia, where such cats were favorites of courtiers.

The beauty has the following external characteristics:

"Persians" come in the following colors:

Cats of this breed, like the Himalayan breed, are calm and friendly, they quickly get used to their new owners and get along well with other pets. This is the only breed of fluffy beauties that are unable to live without human care . Finding himself on the street for one reason or another, a stray “Persian” quickly dies.

The main message of Sheba

Sheba produces accessories for animals and luxury food . “Mongrel” cats do not take part in commercials. The company relies on aristocratic animals. The main message of the brand: elite cats get elite food. Previously, Sheba commercials featured animals of the British Shorthair and Scottish Fold breeds. These lords truly have an aristocratic appearance. But they are quite heavy and tightly packed.

When the company decided to shoot a new promotional video for “Sheba for Passionate People” , they needed a more graceful short film hero. After all, in the story, American actress Eva Longoria dances, and with her is her cat. The passionate tango of this couple emphasized the spiritual connection between the owner and her pet.

The video stars Eva Longoria's own cat, Nick.

What is the breed of the new hero? Russian Blue became the “face” of the Sheba brand. Many people think that this is chartreuse. This breed was bred in France back in the 13th century. Chartreuse really does have a gray coat with a blue tint, like Nick's. But according to the standard, representatives of this breed have amber or yellow eyes. And Nick’s are emerald blue. There is no doubt that he is a classic representative of the Russian Blue .

The cat breed from the Sheba food advertisement

Graceful and agile, the Russian Blue cat is the epitome of elegance.

The cat that can be seen in the advertisement for Sheba food is a Russian Blue breed. The origin of the variety is very vague; even at the court of Peter I there lived luxurious gray-blue rat catchers with an elegant flexible body.

The following characteristics allow you to distinguish this breed from others:

Russian Blue cats are reserved and calm, they have a friendly and independent disposition. These animals are wary of strangers, and in order for the gray-blue beauty to allow herself to be petted, you need to earn her trust. According to many people who have pussies of this variety in their house, they are better than others able to recognize human speech, as well as sense the mood of the owner.

For your information. The main thing for a Russian Blue cat is peace and quiet in the house. If vanity, conflicts and mutual dissatisfaction reign in the family, the animal will experience stress and may leave the uncomfortable home.

It is a mistake to think that only animals of elite species can become the hero of a commercial. For example, it is impossible to determine the breed of the cat from the advertisement for Felix and Kitiket food; most likely, these are ordinary yard “mousecatchers”. In fact, the breed of the animal is completely unimportant for the creators of commercials. The basic requirements for an “actor” include appearance, intelligence and temperament.

Cat breed from the Sheba advertisement: photos and facts

Cats are loved not only by children, but also by housewives and many men. These cute furry pets will always find a way to cheer up their owner or please him with different “tricks”. Very often people get a cat after watching an advertisement, and the advertisement is not for the breed itself, but for cat food. So, previously the Internet was disrupted by questions about what breed of cat is in the Whiskas advertisement, but now many are wondering what kind of cat is in the Sheba advertisement.

Most often on television they show advertisements for Sheba food with Eva Longoria. In addition to the unsurpassed American actress and model, this video stars a cat of the Russian Blue breed. Graceful, smart, with magical fur and the same look - this is how the cat appears in front of the audience. It's no wonder that after this many people ask what breed of cat is in the Sheba ad.

On what basis are kittens and cats selected for advertising?

The skills to pose, move beautifully and not be afraid are basic for a furry actor.

What kind of cat does it have to be to be on TV? First of all, pay attention to the following qualities of animals:

The creators of commercials calling for the purchase of certain super-premium or economy-class cat food do not attach importance to the breed of the animal, but select an individual that will be easy to work with.

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"Gourmet Gold" - Persian

The enormous popularity of Gourmet Gold cat food owes much to the Persian cat that was featured in the commercial. This breed was brought to Europe from Persia back in the 16th century, where such cats were favorites of courtiers.

After so many years, there are about 100 varieties of Persian cats by color. There are black, white, gray, blue, red, cream, red, and lilac cats. Most often, a pet's eye color is dark orange, blue, copper, and green. If the cat is of the same color, it should not have spots or shades. Cats with markings on the head, paws and tail are called color point.

The Persian breed has the following external characteristics:

5 creepy things you'll encounter if you get a cat

Fluffy pets are calm and friendly. They quickly adapt to a new place and get along well with other pets. Persians are not prone to aggression, although they can stand up for themselves. In general, cats are capricious and stubborn, sometimes even vindictive. Families often choose an owner who is loved and respected. Although Persians are considered “couch” cats, they are quite active and playful.

The main message of the promotional video is “Resistance is futile”

Even great advertising becomes boring over time. In 2021, I decided to shoot a new video, “Resistance is Futile.” The brand chose a rather unusual genre – bordering on comedy.

According to the plot, a guy, in the presence of numerous guests, is going to propose marriage to his girlfriend. He takes out the ring when he meets the emerald eyes of his cat. A telepathic connection has been established: the pet demands to eat. How can I resist here? Resistance is futile! Forgetting about the bride and guests, the young man hurries after the cat into the kitchen to open a bag of Sheba food for it.

Interestingly, this young man was played by a little-known actor, Brian Morabito. In his portfolio at that time there was only one role - in the short film “Sorry for Your Loss”. But the role in the commercial made the talented and handsome actor famous.

And the tailed hero, in this case, the heroine, was a cat of the same breed - Russian Blue. Unfortunately, I was unable to find out her nickname.

"Whiskas" - British Shorthair

This breed existed in Ancient Rome, but it was registered only in 1898. At the beginning of the 20th century, the breed almost disappeared due to the popular long-haired breed. To save the British Shorthair, pet owners began crossing Britons with Persians.

Despite their dense build, they easily curl up into a ball - most often cats rest in this position in full view of everyone. The British are distinguished by their round heads, large round eyes and short legs. The most common eye colors are blue, green, amber. Like Persians, British cats have many color options: gold, white, silver, black, gray, red, tabby, etc. The most popular color is with silver fur. Such pets are affectionately called “Whiskas kittens.”

7 Reasons Why Your Cat May Leave Home and Never Return

Those with thick fur and abundant undercoat shed heavily. Veterinarians advise owners to brush their pets at least once a week - cats love it. The British cat is a calm and loyal animal that gets along well with children. They are playful, but at the same time lazy.

Interesting facts about Russian Blue

But we managed to learn a lot about the breed of the heroine of the promotional video. The Russian Blue officially appeared in 1939. In fact, cats with blue-gray fur and piercing green eyes have been known for a long time. The breed was bred in the region near the White Sea, which is why it is also called Arkhangelsk.

For a long time, charming cats did not cross the borders of Russia. But within the country they were in demand due to their beauty, cleanliness and easy-going nature.

It is known that the representative of the breed was the pet of Peter the Great.

When Catherine II ascended the throne of Russia, she made these cats an elite gift for European monarchs. The first representatives of the breed were taught by British ambassadors. In Europe, Russian Blue made a splash.

And not only bluish, very dense fur with a silvery sheen. This color is also found in other breeds - for example, Spanish Blue, Chartreuse, Maltese, British. People were impressed by the emerald eyes and special muzzle: the cat’s cheekbones are positioned in such a way that it seems as if she is smiling slightly.

"Purina One" - Maine Coon

The North American Semi-Longhair is one of the largest breeds in America. The Maine Coon cannot be confused with other breeds due to its wide chest, muscular body, and long tail. These cats are smart, affectionate and sociable. They are often calm and feel good around people and animals.

The Maine Coon has long, soft and shiny fur. Compared to other pets, these cats do not require special coat care - it is enough to brush your pet several times a week.

Outbred Cat Boris - Kitekat advertising

The most famous cat actor and the main face of Kitekat cat food is Boris the cat. The mongrel cat brings smiles to the faces of TV viewers. The pet is energetic, inquisitive, cheerful and very smart, like many other animals that live in Russian apartments.

As you can see, the hero of a cat commercial can be any pet of an elite breed or without a breed at all. And for advertising creators, the breed of a little actor is not so important. The main requirements are good appearance, temperament, energy and knowledge of commands. It’s up to you to decide which cat to choose for your home.

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What breed of cat is in the Sheba advertisement?

It's no secret that cats have long taken over the Internet. They attract users with their cute and funny appearance, become the heroes of numerous memes and are simply pleasing to the eye. And it is not surprising that they are the ones who more often than others become the main characters of popular cartoons and even the face, or rather, the face of many famous brands. Sheba cat food was no exception. The manufacturer featured a cute fluffy in his advertisement, who settled in the hearts of millions.

He took over the championship from his former stars: the cat Boris, known from the commercials for Kitiket food, and the cute kitten from the Whiskas commercials. One of the first options that so caught the viewer’s attention was an advertisement featuring Eva Lognoria and that very same breed of cat. Thousands of TV viewers were eager to buy the same “purr” for themselves.

positions itself as a manufacturer of super premium cat food. In addition, the manufacturer produces products and accessories for pets. Mars Inc. founded the brand back in 1985, but it appeared on the shelves of the domestic market much later. However, thanks to well-made advertising, Sheba has already managed to win the love of Russian cat owners.

How to determine the breed of a cat

Sometimes, when we watch a commercial about cat food or see a funny picture of a cat on the Internet, we want to know what breed it is and where to buy a similar pet.

Your friends gave you a kitten or you bought one without a pedigree. You will also want to find out over time what kind of breed it is, because... each of them has its own characteristics.

I bring to your attention a guide to identifying cat breeds based on external characteristics. Not only popular cat breeds are collected here, but also unusual ones. The main criterion for dividing the breeds was the length and structure of the coat. By clicking on the desired link, you can use a diagram with pictures to determine the breed. And under these links there is information about the breeds of the most famous cats.

100% result is not guaranteed! Your cat may not be a purebred, but a mixed breed or outbred. The identifier shows which breed your pet is most similar to.

Advantages and disadvantages

  • Sheba food is easy to find in pet stores, supermarkets and small shops with stands of essential goods for our little brothers. This saves time as there is no need to order products online.
  • They are inexpensive and accessible to all segments of the population.
  • The assortment is wide and you can always choose something to suit your animal’s taste: canned food or spiders.
  • Sheba contains no allergenic or stomach-difficult components such as grains (wheat) and soybeans, dyes or chemicals.
  • The packaging is convenient, dense, and attractive in appearance. One pack is for one meal.
  • There are no medicated foods or dry options on sale.
  • The composition indicates the approximate content of components, the list of minerals and vitamins is not specified at all.
  • The phrase “meat and by-products” may hide waste from meat production: secondary products of livestock slaughter, for example.
  • Veterinarians advise giving these canned foods not as the main food, but only as a supplement.
  • Not suitable for very small kittens (less than a month old). It is also not allowed to feed castrated and sterilized individuals, sick and elderly cats.

Get to know interesting cat breeds with the help of our encyclopedia: Turkish Angora, Persian Chinchilla, Javanese.

Breeds of the most famous cats

Cats from advertisements

1) Cat from Whiskas advertising

Perhaps the breed of this cat is of interest to most Internet users. If you use our identifier, you can come to the conclusion that this is an American Shorthair. In fact, the unusual color causes confusion, otherwise it is a typical British Shorthair .

2) Cat from the advertisement Sheba (Sheba)

The blue color, narrow muzzle and delightful green eyes - all this suggests that this is a Russian Blue . Yes, this particular breed was used to advertise Sheba.

3) Cat from the Gourmet advertisement

Well, it’s quite simple here. This pet boasts long, lush hair and a wide, short muzzle. That is, before us Persian cat.

4) Cat from Purina One commercial

There is a lot of controversy surrounding this pet. Some believe that this is a Maine Coon, others think that this is a Siberian cat. However, looking at the sharp transition of the muzzle, you can be sure that this is a Maine Coon , despite the absence of tufts on the ears.

5) Boris the Cat - Kitekat advertisement

Surprisingly, the newly minted television star Boris the cat is a mongrel . As you can see, you don't have to have an elite background to reach heights.

6) The cat from the Perfect Fit Active commercial

It would be strange if the Persian cat were shown as the standard for an active lifestyle. For this purpose, they selected a cat with short hair, similar in appearance to a wild one. In fact, this is not a leopard or a panther, but an ordinary Bengal cat.

Cats - movie characters

7) Garfield (films “Garfield” and “Garfield 2”)

Yes, this fluffy fatty already has millions of fans. Although Garfield was born thanks to computer graphics, he is based on a cat whose breed is an Exotic Shorthair .

8) Cheshire cat (film “Alice in Wonderland”)

And this mysterious beast, which became famous for its stunning smile, also has a certain breed. If you look carefully, you can see that this is a British Shorthair with an unusual tabby color.

9) Midnight (film "Catwoman")

Wild color and big beautiful eyes... Yes, this is what the symbol chosen by the authors of the film looks like. The Midnight cat belongs to the Egyptian Mau (I advise you to read the article “Egyptian Mau”).

10) Crookshanks (Harry Potter films)

A favorite of Harry Potter fans and not only the cat Crookshanks is Persian . The flattened muzzle and long hair confirm the pedigree of this fluffy beauty.

Cats are celebrity pets

11) Shanti - Ksenia Borodina’s cat

In addition to the dog Winter, in the apartment of TV presenter Ksenia Borodina lives the cat Shanti, who is a Scottish Straight ( Scottish Straight ).

Cats are Youtube and Instagram stars

12)Cat Maru (Youtube channel - mugumogu)

A Japanese cat named Maru has already captivated millions of Internet users around the world; a book has already been written on his mustachioed “personality”. And this animal belongs to the Scottish Straight .

13) Coby the Cat (Instagram page - Coby The Cat)

Seeing such beautiful blue eyes, people involuntarily become interested in the breed, so that after choosing a kitten they can take home the same beauty. Well, the Kobe cat is a British Shorthair .

14)Cat Cookie (Youtube channel - SlivkiShow)

Despite the unusual color, the cat Cookie, the faithful assistant of the SlivkiShow presenter, is outbred .

15) Snoopy the cat (Instagram page - SNOOPY babe)

Earning thousands of likes all over the Internet, this cute cat is an Exotic Shorthair .

16)Grumpy Cat - angry cat (Instagram page - realgrumpycat)

Grumpy Cat is a true example of how you can use your shortcomings to your advantage. Despite the malocclusion and congenital dwarfism, this cat has already become the “Meme of the Year” and continues to gain enormous popularity. And this angry pet belongs to the Snowshoe .

17) Cat Luhu (Instagram page - Maggie Liu)

The Pekingese pessimistic cat, which has captivated thousands of users with its unusual face, belongs to the Asian tabby . Note: this breed is not included in the guide due to its low prevalence.

Source

"Gourmet Gold" - Persian

The enormous popularity of Gourmet Gold cat food owes much to the Persian cat that was featured in the commercial. This breed was brought to Europe from Persia back in the 16th century, where such cats were favorites of courtiers.

After so many years, there are about 100 varieties of Persian cats by color. There are black, white, gray, blue, red, cream, red, and lilac cats. Most often, a pet's eye color is dark orange, blue, copper, and green. If the cat is of the same color, it should not have spots or shades. Cats with markings on the head, paws and tail are called color point.

The Persian breed has the following external characteristics:

5 creepy things you'll encounter if you get a cat

Fluffy pets are calm and friendly. They quickly adapt to a new place and get along well with other pets. Persians are not prone to aggression, although they can stand up for themselves. In general, cats are capricious and stubborn, sometimes even vindictive. Families often choose an owner who is loved and respected. Although Persians are considered “couch” cats, they are quite active and playful.

What commercials do cats appear in?

If a furry animal is filmed in the video, you can be sure that the TV will not be switched to another channel, and the story will be watched to the end. And there will be many such views. Along with attention to the animal, the viewer will also notice the promoted product. And these are not fantasies or assumptions.

Who else but a lazy cat, who, accompanied by classical music, advertised the “most aerodynamic production car in the world” Mercedes Benz CLA, allowed the automobile giant to end 2014 with a record sales of 1,650 thousand cars.

A little earlier, in 2013, thanks to another cat, who in the video was ready to spend his nine lives to end up inside a Toyota Corolla, the car became the best-selling car in Australia.

Nokia used a whole family of cats to advertise the new Lumia 930 smartphone.

The Swedish brand Monki invited a cat named Mosty to advertise its spring-summer 2015 clothing collection along with model Arvida Byström. By the way, the animal, before getting into the fashion business, won a competition on social networks.

Cat Maru had the honor of becoming the face of an advertising campaign for the UNIQLO clothing brand from Japan.

The cats starred in commercials for the IKEA store, the mobile operator Megafon, Puma sneakers, Arlistan coffee, and brought numerous bonuses to the companies whose products they successfully represented.

But there are representatives of the cat world who have become real screen heroes, whose fame has spread throughout the world.

"Whiskas" - British Shorthair

This breed existed in Ancient Rome, but it was registered only in 1898. At the beginning of the 20th century, the breed almost disappeared due to the popular long-haired breed. To save the British Shorthair, pet owners began crossing Britons with Persians.

Despite their dense build, they easily curl up into a ball - most often cats rest in this position in full view of everyone. The British are distinguished by their round heads, large round eyes and short legs. The most common eye colors are blue, green, amber. Like Persians, British cats have many color options: gold, white, silver, black, gray, red, tabby, etc. The most popular color is with silver fur. Such pets are affectionately called “Whiskas kittens.”

"Sheba" - Russian Blue

The main character in the Sheba cat food advertisement is a Russian Blue breed. The origin of the cat is very vague, but it is known that already at the court of Peter I there lived luxurious gray-blue cats with an elegant flexible body.

Externally, this breed can be distinguished by the following characteristics:

This breed is a reserved, calm, independent breed. Pets are wary of strangers. To earn their trust, you need to try hard.

The Russian Blue understands the intonation and mood of the owner well. For her, the main thing is peace and tranquility in the house. If chaos, bustle and conflict reign in the family, the animal experiences stress.

Why does a cat lick his hands: 6 reasons for your pet's behavior

"Purina One" - Maine Coon

The North American Semi-Longhair is one of the largest breeds in America. The Maine Coon cannot be confused with other breeds due to its wide chest, muscular body, and long tail. These cats are smart, affectionate and sociable. They are often calm and feel good around people and animals.

The Maine Coon has long, soft and shiny fur. Compared to other pets, these cats do not require special coat care - it is enough to brush your pet several times a week.

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