Now cat food is a product of Petcurean Pet Nutrition from Canada. The manufacturer classifies this food as a “holistic” food – a new generation of products that contain only high-quality ingredients suitable for human consumption. Should I give food to cats?
NOW does not contain soy, grains or GMO products. All raw materials are grown and mined in Canada and used raw. Production is based on low-temperature technologies, which allow maximum preservation of nutrients in finished diets.
Manufacturer
The food manufacturer, Petcurean Pet Nutrition, began producing its product in 1999.
At first it was a very small production: the idea was born during a conversation between two friends - lovers of domestic animals. They wanted to create a high-quality product that could only bring benefits - and their mission was a success.
By selecting decent suppliers and enlisting the support of professionals in their field - veterinarians, nutritionists - production quickly took off.
At the same time, the company is careful about both resources and the environment. Supports local farmers (to reduce the so-called “ecological footprint”), uses environmentally friendly bags (made from starch), and recycles cardboard, plastic and paper.
Now
This Personal Data Privacy Policy (hereinafter referred to as the Privacy Policy) applies to all information that the Zverinus online store, located on the domain name , can receive about the User while using the website of the Zverinus online store (hereinafter referred to as the Site), programs and products of the online store.
1. Definition of terms
1.1. The following terms are used in this Privacy Policy:
1.1.1. “Administration of the website of the online store (hereinafter referred to as the Site Administration)” - authorized employees to manage the site, acting on behalf of Individual Entrepreneur Dmitry Konstantinovich Maksimov, who organize and (or) carry out the processing of personal data, and also determine the purposes of processing personal data, the composition of personal data data to be processed, actions (operations) performed with personal data.
1.1.2. “Personal data” - any information relating to a directly or indirectly identified or identifiable individual (subject of personal data).
1.1.3. “Processing of personal data” - any action (operation) or set of actions (operations) performed using automation tools or without the use of such means with personal data, including collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of personal data.
1.1.4. “Confidentiality of personal data” is a requirement for the Operator or other person who has access to personal data to comply with the requirement not to allow their distribution without the consent of the subject of personal data or the presence of another legal basis.
1.1.5. “User of the website of the online store (hereinafter referred to as the User)” is a person who has access to the Site via the Internet and uses the Website of the online store.
2. General provisions
2.1. The User's use of the Site constitutes agreement with this Privacy Policy and the terms of processing of the User's personal data.
2.2. The user must stop using the Site if he disagrees with the terms of the Privacy Policy.
2.3. This Privacy Policy applies exclusively to the website of the online store Store Name. The site administration does not control and is not responsible for third-party sites that the User can access via links available on the Site.
2.4. The accuracy of the personal data provided by the Site User is not verified by the Site Administration
3. Subject of the privacy policy
3.1. This Privacy Policy governs the obligations of the Site Administration to ensure protection of the confidentiality of personal data and their non-disclosure.
3.2. Personal data permitted for processing under this Privacy Policy is provided by the User when filling out the registration form on the Site or when placing an order to purchase the Product.
3.3. The online store collects statistics about the IP addresses of its visitors. This information is used to identify and solve technical problems and to monitor the legality of financial payments.
3.4. Any personal information is subject to secure storage and non-distribution, except for the cases provided for in paragraphs. 5.2. and 5.3. of this Privacy Policy.
4. Purposes of collecting the user’s personal information
4.1. The administration of the online store website may use the User’s personal data for the following purposes:
4.1.1. Identification of the User registered on the Site for placing an order and/or concluding an Agreement for the sale and purchase of goods remotely.
4.1.2. Providing the User with access to personalized resources of the Site.
4.1.3. Establishing feedback with the User, sending notifications, requests regarding the use of the Site, provision of services, processing requests and applications from the User.
4.1.4. Determining the location of the User to ensure security and prevent fraud.
4.1.5. Confirmation of the accuracy and completeness of personal data provided by the User.
4.1.6. With the User's consent to create an account to make purchases.
4.1.7. Notifications to the Site User about the status of the Order.
4.1.8. Processing and receiving payments, confirming taxes or tax benefits, disputing a payment, determining the User's eligibility for a line of credit.
4.1.9. Providing the User with effective customer and technical support if problems arise with the use of the Site.
4.1.10. Providing the User with his consent, product updates, special offers, pricing information, newsletters and other information on behalf of the online store or on behalf of the online store’s partners.
4.1.11. Carrying out advertising activities with the consent of the User.
4.1.12. Providing the User with access to the sites or services of partners of the online store in order to receive products, updates and services.
5. Methods and terms for collecting personal information
5.1. The processing of the User's personal data is carried out using automation tools or without their use, without a time limit, in any legal way.
5.2. The User agrees that the Site Administration has the right to transfer personal data to third parties, in particular, its counterparties, courier services, postal organizations, telecommunication operators, solely for the purpose of fulfilling the User’s order placed on the Site, including delivery of the Goods.
5.3. The User's personal data may be transferred to authorized government bodies of the Russian Federation only on the grounds and in the manner established by the legislation of the Russian Federation.
5.4. In case of loss or disclosure of personal data, the Site Administration informs the User about the loss or disclosure of personal data.
5.5. The site administration takes the necessary organizational and technical measures to protect the User’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties.
6. Obligations of the parties
6.1. The user is obliged:
6.1.1. Provide information about personal data necessary to use the Site.
6.1.2. Update and supplement the provided information about personal data if it changes.
6.2. The site administration is obliged to:
6.2.1. Use the information received only for the purposes specified in clause 4 of the Privacy Policy.
6.2.2. Take the necessary precautions to ensure secure storage of personal information; do not disclose, sell, exchange, publish, etc. without the prior written permission of the User. received personal data of the User, with the exception of paragraphs. 5.2. and 5.3. of this Privacy Policy.
6.2.3. Block/delete personal data relating to the relevant User from the moment of application or request from the User, or his legal representative or the authorized body for the protection of the rights of personal data subjects for the period of verification, in the event of detection of unreliable personal data or unlawful actions.
7. Additional terms
7.1. In case of loss or disclosure of Confidential Information, the Site Administration is not responsible if this confidential information:
7.1.1. Became public domain until it was lost or disclosed.
7.1.2. Was received from a third party before it was received by the Site Administration.
7.1.3. Was disclosed with the consent of the User.
7.2. The site administration has the right to make changes to this Privacy Policy without the consent of the User. The new Privacy Policy comes into force from the moment it is posted on the online store Website, unless otherwise provided by the new edition of the Privacy Policy.
7.3. All suggestions or questions regarding this Privacy Policy should be reported to the section of the online store website.
Feed class
Now Fresh cat food belongs to the holistic class for several reasons:
- contains a lot of animal protein, vegetables and an excellent vitamin complex;
- does not contain components harmful to cats;
- is easily absorbed.
The Greek “Holism” means “general”, “whole”, and from the point of view of nutrition for cats, it means that the proposed formula contains the maximum allowable amount of useful substances and components that have better properties compared to other existing food groups.
Reviews of Nau cat food - owners and breeders
Margarita : “My Persian is already 12 years old. Almost all his life he ate premium food - Royal Canin. After reading positive reviews about the Nau brand, I decided to buy cat food for cats over 7 years old. Everything is fine, but I see that the animal is not eating enough. We have to give more than the manufacturer recommends.”
Igor, .
Reviews of kitten food
Maria : “Our “noble girl” recently gave birth to three kittens. We fed her during pregnancy NOW for kittens and pregnant cats. As soon as the kids grew a little older, they began to give them this food. The whole family feels great! The kittens crunch the croquettes with pleasure.”
Reviews from veterinarians - expert opinion
Stepan Aleksandrovich : “The Canadian brand NOW is a step higher than super-premium food. This is why I recommend this food to my clients. The only caveat is that it is not very suitable for sterilized animals, like other high-protein and high-fat foods.”
Andrey : “When my charges grow up, they need special food. Nau does an excellent job for this purpose for aging animals. It takes into account all the features of an aging body.”
Range
Now Fresh Kitten - formula for kittens: includes fresh duck and turkey fillets, specially prepared salmon meat, a sufficient amount of Omega-3 and Omega-6 (from canola and coconut oils).
Also contains an EPA complex for brain development, taurine to support heart function and visual acuity, and probiotics for the stomach. The amount of fat and protein is balanced.
Antioxidants have a beneficial effect on the immune system. Packaged in packs of 1.82 and 3.63 kg.
Now Fresh Adult is an adult formula designed to keep cats active. It contains natural antioxidants, taurine, and probiotics.
Lots of dried herbs and fruits added. Protein - 32.9%, fat - 19.9%, fiber - 2.2%.
Now Fresh Senior - Senior cats need a nutritious, yet easy-on-the-stomach diet, plus probiotics, prebiotics and a special vitamin and mineral supplement.
Suitable not only for older cats, but also for obese cats.
Yucca Schidigera extract removes the unpleasant odor of feces from the tray, lactobacilli acidophilus and enterococcus faecium. Packages of 1.82, 3.36 and 7.26 kg are available for sale.
Now Fresh Adult Salmon - for allergy sufferers and those with sensitive stomachs, you can buy a grain-free formula with fresh fish: trout, herring and salmon.
A large amount of Omega has a beneficial effect on the skin and coat, probiotics and prebiotics support the functioning of the gastrointestinal tract. Calorie content: 3988 kcal kg.
The portion of food should be measured taking into account not only the age, but also the activity level and breed of the cat, as well as climatic conditions (in the heat, animals usually eat less).
Advantages and disadvantages of NOW food
The entire line of NOW dry food is hypoallergenic products, as chicken, wheat, corn and wheat gluten are not used in their production.
These are the foods that most often cause allergies in pets. All diets include fruits and vegetables, as well as beneficial herbs, probiotics and prebiotics. The food formulas are perfectly balanced and contain no artificial flavors, preservatives or dyes.
Disadvantages of the NOW Fresh brand:
- the company does not produce medicinal food;
- there is no food for castrated and sterilized animals;
- no packs of pouches;
- contains “controversial” ingredients – phosphoric acid.
Compound
- Meat components: turkey meat (boneless).
- Potatoes (and potato flour), peas, lentils.
- Oil: salmon, canola, flaxseed.
- Yeast, fermentation product of dried Aspergillus mushrooms, grain cottage cheese.
- Fruits, berries and vegetables: bananas, apples, tomatoes, pumpkin, tomatoes, spinach, broccoli, carrots, grapefruit, blueberries, pineapple, papaya.
- Herbs: rosemary, calendula, chicory, seaweed, alfalfa, kelp.
- Food and zootechnical additives.
Owner reviews
Oksana:
“Now Natural holistic for cats was a replacement for another food that the cat was not eating very well. When choosing a new food, I was impressed by the composition and Canadian production, that is, you are already hoping for a quality product. To begin with, I took a small package, and after successfully replacing the old food, I purchased a large package of 3.6 kg. The bag has a zip fastener, with which it is fastened well and does not dissipate the smell. By the way, the aroma is quite pleasant for the human nose. Apparently, the use of quality ingredients makes a difference. My fluffy eats Now Natural well. I am pleased".
Daria Zhuk:
“We have long wanted to buy a holistic product for our pet and the choice fell on Now Natural. We decided to try a diet for adult cats with turkey, duck and vegetables. We took the smallest package. It turned out to be very expensive. However, it's worth it. The cat eats with pleasure, there are no problems with appetite or digestion. The disadvantage is that the granules are too small; it takes several days for the animal to get used to chewing them. Often such food is still expensive to buy. You can pamper your pet with it from time to time.”
Advantages and disadvantages
- Wheat, corn, and soybeans are absent here. These products are, of course, nutritious, but they are not welcome in cat food: primarily because they cause various diseases (diabetes, obesity, problems with the heart muscle) and allergic reactions.
- There is no beef and offal (a little fatty, according to manufacturers), gluten (this vegetable protein is poorly tolerated by the cat’s body, causes disruption of the gastrointestinal tract, disruption of the immune system, negatively affects appearance), artificial preservatives, medications, GMOs.
- Antioxidants and preservatives used in feed are natural.
- Safe chicken fat is used as a flavor enhancer.
- Now Fresh foods are common.
- The percentage of ingredients is indicated for some components, but it would be more convenient if as detailed information as possible was printed on the packaging.
- Compared to other similar products, the price of Now Fresh is high.
- No wet food.
Get to know interesting cat breeds with the help of our encyclopedia:
- American Shorthair;
- Cymric;
- Persian cat;
- Javanese (Javanese);
- Bambino.
Dry food is preferable to natural food and table food
With the advent of modern technology, many owners have switched their cats to dry food.
After all, it is simpler, such food has a balanced composition, which frees animal owners from the tedious selection of food containing the necessary components. Over the course of its existence, the pet food industry has changed, and recently a new class of food has emerged - holistic. It is higher in the line than super premium, which means it has an even higher quality and balanced composition. These foods contain a large percentage of meat ingredients. They are completely free of grains - this is the main difference from the products of other companies.
Now is a cat food that has good reviews. The wide range provides a large selection of different flavors and contents; choosing the right food for an allergic or fussy animal will be quite simple. There are products, including those intended for sterilized pets. We also produce a range for weight control in cats and cats with obesity problems.
The harm of cheap products
Remember that bad and inexpensive food always has consequences. Treatment and rehabilitation of your cat will cost you more than dubious savings. And in general, we shouldn’t cut food costs for those for whom we are responsible and who cannot fend for themselves. After all, as a result, you will experience ruined health of your furry pet:
- allergies caused by cheap food containing an unbalanced composition and low-quality ingredients;
- a patient with a gastrointestinal tract, as a result of which the cat will have to be put on a special therapeutic diet. Such animals constantly feel sick and vomit;
- Poisoning with bad food is not a rare occurrence.
All this is clearly not worth the well-being of a four-legged pet. After all, in the end, you will not save, but on the contrary, you will spend money on treating your cat. Visiting veterinarians can be prohibitively expensive, both financially and emotionally.
However, NOW Natural Holistic food will help you avoid all the troubles if you feed your animals it from the beginning. Your mentee will be different:
- Healthy digestive system.
- Shiny, smooth coat.
- Good general health..
- Activity.
The quality and life expectancy of your beloved friend will also improve. This type of food is suitable for animals with delicate and fragile health that require special care
Now food for cats - how to choose the composition?
Dry grain-free cat food Now is not presented in a wide range, but in only four series - for kittens, adult cats, cats with digestive problems and cats prone to obesity. They were described in more detail above. At the same time, the main effort of manufacturers is directed not at the quantity, but at the quality of the products produced. Any food has a rich composition, which contains everything you need.
The choice of composition depends on the age and health of your pet. Actually, all that depends on you is choosing and purchasing one of the four options presented. The composition is thought out in such a way as to satisfy the needs of a particular animal according to its characteristics. Each of the foods guarantees good digestion, healthy coat and teeth, absence of allergies, activity and excellent health of your pet.
Now food for adult cats
adult cat food is developed based on duck and turkey meat. Vegetables and fruits have been added to them (pumpkin, lentils, spinach, broccoli, apples, carrots, cranberries, bananas, blueberries, blackberries, raspberries, pineapple, papaya, grapefruit). This diet is selected in such a way as to make the transition from children's to adult nutrition soft, without noticeable discomfort for the pet.
Now adult cat food differs from similar products from other manufacturers in its balanced composition of proteins and fats. In addition, it does not contain wheat, rice and other grains, which often cause allergic reactions. This relationship was noticed around the 1980s, and during this period the development of grain-free cat food began.
Now food for neutered cats
Now as such is not produced by Petcurean for neutered cats. However, food for weight control in this case is also suitable for castrates. The peculiarity of castrated animals is their low mobility and passion for food, which is why they quickly gain weight. Senior food is designed specifically for sedentary cats. Its composition is designed to provide a normal amount of calories for a pet’s healthy lifestyle without the risk of gaining weight.
Now for sterilized cats
The same can be said about Now food for sterilized cats. Their feeding should not be excessive; it is recommended to use special food, such as Now Senior food for cats, which contains all the necessary minerals and organic substances, and does not lead to excess weight gain. It is better to switch your cat to this food immediately after surgery in order to prevent even the initial stage of obesity, which is then difficult to fight and which leads to other negative consequences for the pet’s health.
Now for kittens
The first and main ingredient in Now Fresh Grain Free Kitten is turkey meat. Other sources of protein are eggs, salmon, and duck fillet. There are no plant proteins in the composition, so the kittens get all their protein from meat. Since the food is grain-free, sources of carbohydrates are potatoes and peas. Coconut and canola oils are responsible for fatty acids, and fruits and berries act as sources of vitamins and minerals.
The composition and formula of the food are designed so that the young body can receive all the necessary substances day after day for the development of the skeleton and internal organs, and the body has a reserve of activity for play. In addition to small kittens, this food is also suitable for pregnant and lactating cats, whose coat will be healthy and shiny, and hairballs will not form in the stomach.
