Cat food Applaws / Aplaus: reviews, where to buy, composition

Applaws cat food is a product made in the United Kingdom. In the UK, cats are loved and valued, and most importantly, they are treated with respect. The British feed their pets only high-quality products: Applaws is clear proof of this. Dry food from a British manufacturer is an example of balanced, complete and tasty cat food at a very reasonable cost. Let's take a closer look at the composition, advantages and possible disadvantages of this product.

Manufacturer

Applaws food is manufactured by MPM Products Limited (MPM stands for Making Pet Food Matters). By business standards, this company is still very young: it was founded in 2002 by John Kinsey, Roger Coleman and Roger Wood. Dissatisfied with the quality of dog food produced at that time, they decided to try to improve the situation on the market on their own and create their own unique product.

The first “samples” went on sale in 2006 and were initially distributed through a specialized UK network, but over time they entered the general market and became very popular. In 2013, the 100 millionth jar of wet food was sold.

The head office is located in Manchester, with representative offices in the United States of America, Russia, and Australia. Factories are built in more than 50 countries around the world. The company's products have received several awards.

In addition to Applaws, the company sells Encore and Reveal food, and Nature's Calling litter.

The company is strict in its selection of ingredients (all of them are suitable for human consumption). Meat is grown on environmentally friendly farms, and the same goes for fish. No animal experiments are performed.

History of Applaws Cat Food

Applaws cat food was presented for the first time only in 2009. In a short time, his reputation soared to unprecedented heights. The debut of the elite food is applauded by veterinarians and owners, and pets vote with their cleanly licked bowls. Of course, the best nutritionists from the British Institute of Nutrition participated in the creation of this food! All products of this brand comply with the quality regulations of the United Kingdom of Great Britain. The creators of super premium food expressed their concept with the succinct phrase “Everything is only natural and high quality!”

Range

The Applaws range of dry food looks like this:

• with chicken fillet (there are options for kittens, adults and older cats);
• with chicken and duck meat;
• with chicken and lamb;
• with chicken and salmon (quickly digested, does not overload the kidneys and liver, supports a healthy immune system);
• with ocean fish and salmon (it contains a lot of protein (fresh white fish, whitefish, fresh salmon, hydrolyzed), minerals and vitamins.

Added E1705 Enterococcus faecium cernelle 68 as an aid to intestinal microflora. Taurine - 2000 mg\kg, Omega-3 - 3%, raw ash - 10%).

Applaws treats:

• with beef;
• with Chiken;
• with tuna;
• with mackerel;
• with fish sauce.

Packaged in soft bags of 30 g or in plastic jars.

The treats do not contain a single gram of sugar, making them safe for teeth and gums.

Applaws canned food for older cats is also on sale, i.e. animals that have passed the age of 7 years. Offer your pet a delicious mix of salmon and tuna in a delicious jelly, or tuna with sardines, or soft chicken fibers, and we assure you that your cat will be satisfied.

Pauchi with broth

Six variations. The percentage is not specified. In first place in the lineup:

• tuna meat (tuna whole meat);
• chicken

As an addition:

• fish and chicken broths;
• anchovies;
• seaweed;
• shrimps;
• chicken breast;
• pumpkin;
• asparagus (asparagus).

Guaranteed Analysis

• Crude protein: 18% to 20%.
• Crude fat: 0.3% to 1.0%.
• Fiber: 1%.
• Ash: 1-2.5% (mostly 1.5%).
• Humidity: 77-81%.

Conclusion

This food already contains more protein, although there is still not enough fat to be a complete diet. The complaints are the same: there are no percentages, generic product names, but the packaging has a “window” that allows you to evaluate the contents without opening the package.

Compound

• meat and meat ingredients (chicken, beef, lamb, duck);
• offal (liver, hearts);
• fish and fish ingredients (white fish, herring, whitefish, salmon, tuna), hydrolyzed protein, seafood (shrimp);
• chickpeas, lentils, peas, rice;
• fats and oils (fish, chicken, fish sauce, coconut oil);
• beet pulp, cellulose plant fibers - fiber to stimulate peristalsis;
• brewer's yeast - well absorbed by the cat's delicate stomach, serves as a source of mannan-oligosaccharides and probiotics, and has a beneficial effect on intestinal microflora;
• cellulose fiber - supposedly for better passage of food, but its quantity is too small (only 0.03%), in addition, this is not the best quality option;
• extracts of herbs and plants or dried and crushed parts, vegetables, berries, fruits (yucca Schidigera, rosemary, citrus fruits, spinach, tomatoes, cranberries, apples, pears, alfalfa, potatoes, broccoli, seaweed, celery, potato starch, thyme);
• vegetable gelling agent;
• useful nutritional supplements (minerals, vitamins).

Expert opinion

Dusheba Vera Ivanovna

In 2010, she graduated from the Moscow State Academy of Veterinary Medicine named after K.I. Scriabin with honors, specializing in veterinary medicine. I regularly attend veterinary conferences, congresses, and webinars.

If your pet only eats dry food, he will need to drink more than an animal with a natural diet. Make sure that your cat has access to clean water at a comfortable temperature around the clock. Otherwise, problems with the stomach and kidneys will begin.

Spiders in jelly

Six delicious options, there is a percentage. The main ingredients are:

• chicken breast 55%;
• tuna meat 55%.

These two ingredients are exhaustive and indicate the excellent quality of the food. Additional Ingredients:

• beef 7%;
• lamb 7%;
• chicken liver 7%;
• salmon 7%.

Already more modest, general names that do not give us an idea of ​​what specific parts of beef and lamb were used for production. Vegetable gelatin or carrageenan is also added to the food.

What’s interesting is that the last ingredient is water, and its amount varies from 35.5% to 44%, mostly 37%. But for some reason, water was placed not in second place, according to its mass fraction, but in last. One might suspect marketing games, although on the other hand, the percentage is still indicated.

Guaranteed Analysis

• Crude protein: 12.5% ​​to 15%.
• Crude fat: 1%.
• Fiber: 1%.
• Ash: 1%.
• Humidity: 82-84%.

Conclusion

We like these spiders better because of their “first fiddle” in the form of chicken fillet and whole tuna. However, we are slightly disappointed that the second largest mass fraction of water was not in second place, but in last place. Well, it would be better without carrageenan.

Advantages and disadvantages

• The percentage of meat ingredients is high. This is good news: after all, cats, as predators, need a lot of protein, and not vegetable protein (which many foods “sin” with), but animal protein. It is well absorbed and beneficial to animals.
• No corn, soy or wheat ingredients. These ingredients are added to increase weight, but not for benefit: they are strong allergens, in addition, they cause diabetes, obesity, and problems with the gastrointestinal tract. and metabolism.
• The food is rich in vitamins, minerals and other beneficial substances.
• Only plant preservatives are used: rosemary, citrus fruits, tocopherols.
• There are no genetically modified products, chemical colors or flavor enhancers, no traces of medications or hormones.
• Added natural flavors - chicken gravy.
• The line can be called wide: it contains both dry granules and wet canned food, and treats.

• Applaws food is not so easy to buy at a regular pet store. However, ordering online is not a problem.
• The price tag cannot be called small either.
• It still happens that distributors put old labels on updated packages that contain translation errors.
• The manufacturer claims that its food is completely hypoallergenic (Naturally hypoallergenic), but it still cannot be considered as such: it contains eggs, which are not hypoallergenic ingredients.

Get acquainted with interesting cat breeds with the help of our encyclopedia: British Longhair, Tonkinese, Elf.

Canned food in jelly

There are five flavor variations in total. The percentage of components is indicated. In first place are:

• chicken 56%;
• chicken breast 56%;
• mackerel 56%;
• sardines 56%;
• tuna meat (in English tuna whole meat - literally whole tuna meat) 56%.

As you can see, the first ingredient is in decent quantity. Unspecified names like “chicken” or “mackerel” are a little confusing, but it is what it is.

Added additional ingredients:

• mackerel 4%;
• mango 6%;
• sea ​​bream 4%;
• shrimp 4%;
• seaweed 4%.

And also the addition of vegetable gelling agent, or vegetable gelatin. On the official website, in the description of the product, it is written that human grade carrageenan (meaning suitable for human food), obtained from algae, has been added as a gelling agent, and the composition contains vegetable gelatin. Either both ingredients are there, or it's a mistake. But it would be better if there was no carrageenan. Although it is an EU-approved supplement, its excess in the body can cause inflammatory bowel disease.

Guaranteed Analysis

• Crude protein: 10% to 14%.
• Crude fat: 0.1% to 1.0%.
• Fiber: 0.1-1%.
• Ash: 1-3%.
• Humidity: 85% (mostly) – 84%.

Conclusion

Although, unlike the previous food, the composition indicates the percentage, which is a definite plus, we are a little confused by common names like “chicken”, as well as the presence of carrageenan. Canned food is not complete; it is better to use it only as a supplement to the main diet.

Pate in lamisters

A delicious-smelling (I tried it myself!) pate, positioned as a complete product. There is a percentage of components. There are only 3 flavors, and in the first place in all variants is chicken without specifications, whose mass fraction is 35-39%. It is supplemented by:

• pork 23-27%;
• turkey 4%;
• salmon 4%;
• trout 4%;
• lamb 4%;
• fish 4%.

And they contain vitamins and minerals everywhere. Only vitamin E, copper sulfate and zinc sulfate are listed as additives. The calcium-phosphorus ratio is not specified.

Guaranteed Analysis

• Crude protein: 10%.
• Crude fat: 5.5%.
• Fiber: 0.2%.
• Ash: 2.3%.
• Humidity: 82%.

Conclusion

It's good that the pate does not contain carrageenan or preservatives, but all its ingredients are not specified. The calcium-phosphorus ratio is unclear. As a main food, with caution, as an additional food - for the health of cats.

Pots with aspic

This amazing-looking dish consists of pieces of meat, laid in layers and filled with jelly. The packaging, as in the previous food, is transparent, there is no percentage. There are only 6 variations, in which the first place is given to:

• tuna;
• chicken.

Add aspic:

• mackerel;
• carrots and green peas;
• pumpkin;
• lamb;
• shrimps;
• anchovies.

It also contains carrageenan.

Guaranteed Analysis

• Crude Protein: 8% (mostly) – 13%.
• Crude fat: 0.01% to 1.0% (mostly 0.05%).
• Fiber: 1%.
• Ash: 3%.
• Humidity: 85%.

Conclusion

The food is practically low-fat and will not harm the cat’s waist. From the claims the same common names, carrageenan, transparent packaging.

Feeding recommendations

It is recommended to feed the animal regularly with this cat food. The daily rate depends on the type of product, body weight and age of the cat. Daily dosage for dry food (it is divided into several feedings):

• with a pet weighing 3-4 kg - from 25 to 40 g per day;
• with a body weight of about 5 kg - 40-60 g per day;
• from 5 to 8 kg - 60-100 g per day;
• for kittens up to 4 months old - no more than 55 g, from 4 to 6 months. - no more than 70 g.

The daily amount of wet food should be determined by the directions on the product packaging. The amount of food recommended by the manufacturer should be divided into 2-3 feedings. The unfinished portion should be immediately put into the refrigerator, and then be sure to be warmed to room temperature in a microwave oven.

Advantages

Applaus series feed:

1. Made from natural products, therefore they are hypoallergenic.
2. 80% of the protein in the diet comes from animal ingredients.
3. Most feed products do not contain grains. Starch from grain feed enhances fermentation processes in the intestines and may contain allergens.
4. A large number of biologically active natural components - algae, brewer's yeast, beet pulp. Antioxidants and essential carboxylic acids come from salmon oil tocopherols.
5. Microelements and vitamins come from guaranteed supplements.
6. To normalize digestion, symbiotic E 1705 is used. Methionine comes from a synthetic drug. The source of Taurine is the dark muscle of the chicken.